I’ve been on Instagram for quite some time, and I love engaging with my audience. I have made some awesome friends through the ‘Gram, who have encouraged me personally and encouraged me with all things cake (it was so nice, when I got to meet a few of them in the flesh). I’ve never been tempted with those emails that entice you to ‘pay $30 to grow your followers’, I couldn’t think of anything worse than fake accounts or not having a true connection with the people who follow you. I mean, I’m sure that people who follow my page are people who love my cakes?
My following has been growing slowly and steadily over the months. As I hit 950 followers, someone remarked “Ooh, you’ll be at one thousand followers soon, what are you going to do to celebrate?” I’ve seen the celebrations when celebrities or public figures reach their millionth, or 10k followers, there’s usually balloons, lots of glitter and gloss. For cake businesses, there’s usually a cake or some sweet confectionary involved. Apparently, hitting your one thousand follower mark, is a thing to behold and celebrate. As the numbers came creeping up, I thought I too, would ‘take one for the Gram’, and celebrate with a 1K cake.
The day came and I reached the milestone and yes, it was exciting and it felt good. But everything around me stayed the same. Was now the time to celebrate? Apparently not. “You have to wait, until you have over one thousand followers,” remarked my critical friend “ in case, people unfollow you, because you’ve reached one thousand followers.” Really? Is this an actual thing? I ordered a 1K cake topper and got on with other things in life. The numbers continued to creep up and I celebrated with a mention on my page. But where was the cake? I baked it, crumb coated it, covered it in pastel buttercream and left it to chill (which really, is what I should have done). For some reason or other I kept over-thinking it?
Should I create something that’s on trend?
Should I create something that matches my branding?
Should I do a giveaway?
Should I do a photo shoot?
I spent a couple of waking moments at night thinking about this cake. It was taking far too much of my time, patience and imagination.
Then after way too much mulling over, I said STOP. Just because everybody else does something, it doesn’t mean it’s something that I have to do too. Once I reached that decision I felt free. I took a quick picture of me holding my 1K topper and that was it.
Hopefully, as I reach more milestones along the way, I will celebrate the way I want to and not the way I think I am supposed to. It was really important for me to thank the people who follow me and engage with my page and most importantly, the ones that love and buy my cakes.
As for the cake, chilling in the fridge, it didn’t last too long. It was lovingly devoured as an after-school treat, over a few days.
1k, it’s ok…