Next time you’re baking and you reach for some golden syrup, take a closer look at the image on the tin.
Lyle’s Golden Syrup has a picture of a rotting carcass of a lion, surrounded by a swarm of bees with the slogan “out of the strong came forth sweetness”. This is from the book of Judges in the bible (Judges 14 v 14). On his way to find a wife in the land of the Philistines, Samson (he of the long-haired, Delilah-loving fame) killed a lion. On his return journey, he noticed a swarm of bees had formed a honeycomb in the carcass. Samson used this to create a riddle at a wedding: “Out of the eater came forth meat and out of the strong came forth sweetness”. It is said that the reasons this image and slogan was placed on the tins by Abram Lyle in 1904, was to reflect his religious belief and also to refer to the strength of the Lyle company and the tins in which the syrup is sold…It must have worked because according to the Guinness Book of Records, Tate & Lyle’s Golden Syrup is the world’s oldest brand.